Freelance Portfolio

Social Media

Max is a strategic, culture-driven social leader with 6+ years of experience building and scaling social communities through original, platform-first storytelling for global entertainment and consumer brands. He has a track record of evolving brand social presences beyond reactive trends to proactive content strategies that drive sustained engagement, conversation, and brand affinity. He has deep platform fluency across TikTok, Instagram, YouTube, X, and Meta, and the executive communication skills to influence senior stakeholders, align cross-functional partners, and advocate for ambitious, social-first ideas at scale.

At Audible, he led a social-first content strategy that drove +185% YoY engagement, +140% reach growth, and increased total follower count by 13% YoY. He is also responsible for Audible Canada's most engaged social video to date (230K engagements, 1.96M plays, 1.8M reach).